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HARS efforts are most effective when local health officials, social service providers, voluntary agencies and weather service officials are engaged at the planning stages.Footnote 6Footnote 74Footnote 91 For example, representatives from emergency planning organizations, home care services, poverty and literacy agencies, homeless services, tourism centres, and active living and faith-based organizations are needed to ensure that the HARS plan includes partners that are integral to heat-health protection efforts in the community (Figure 7).
In early communication efforts during development of its HARS, Windsor implemented a targeted approach to reach the public and engage stakeholders. For example, it published two advertisements in the Summer Activity Guide that included heat-health information tailored to the general public and to those caring for infants and young children. Print advertisements were also placed in the summer editions of Windsor Parent Magazine and Retirement Living, which are free to the public. In 2011, the Windsor Essex County Health Unit drafted articles on heat and heat-illnesses that local papers and magazines included in their publications. Other outreach strategies completed in 2011 included pharmacy labels to reach people taking medications that could put them at risk, business cards with heat-health information for the physically active, colouring place mats for young children and fridge magnets for older adults. Partnerships developed through HARS will help to increase the effectiveness of messages delivered to the public.
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